Overview of Digital Marketing: The New Age Marketing Method

In today’s digital era, where everything from shopping to education has moved online, it’s only natural that marketing has also taken a digital form. This form is what we call Digital Marketing. It is a platform through which you promote your products or services via the internet — this is known as the digital marketing business.

Whether you are running a small business or are the owner of a large company, digital marketing has become a powerful tool for everyone. In this content, we will explore digital marketing in more detail.

What is Digital Marketing?

Digital marketing is a strategy where we use online platforms to promote our brand, product, or service. It includes various channels such as:

• Social Media (Facebook, Instagram, LinkedIn, etc.)
• Search Engines (Google, Bing)
• Email Marketing
• Content Marketing
• Paid Ads (Google Ads, Meta Ads)
• Website Marketing