Explaining SEO On Page & OFF Page

What is SEO ?– SEO or Search Engine Optimization is a process of Optimization of Contents such as Text and Media such as Images and all on The Web Page in Websites to rank top the specific webpages or sites on the Serps Of The Search Engine , SEO Course in Delhi We do SEO according to the Algorithms and Updates rolled out By The Search Engine Company, In Today’s World more than 90% users are on Google therefore to target such great audience We do SEO according to Google Algorithms Other Search are also here such as Bing , Biadu , DuckDuckGo ,Yahoo etc but Google is King in Digital Market and Web Services Therefore SEO according to Google Algorithms are more popular, Most public are on The Web Therefore many Businesses and Companies are also on The Internet to reach these vast Audience Therefore SEO is quite popular and Demanding Field, Many Businesses are hiring personals who are good at SEO Course Near me hence There is a good career in SEO.

SIGNIFICANCE OF SEO

• In This Section We Understand The Significance SEO or Why the SEO is So Much Important:
• It helps to rank our Web Pages and Websites on Search Engine hence It also leads to increase Our Visibility on The Internet.
• It helps to get Organic Traffic ( The visitors who visit on Our Web Site without any Paid Advertisements on The Search Engine ), As In today’s Era The Audience mainly believe on non sponsored pages.
• It helps to build Trust among the audiences for our services and Products through our Websites or Webpages.
• It helps to get loyal visitors(Visitors who visits regularly on Our Webpages )
• It helps to build a good image for the Search Engine as SEO is a time oriented process and We continuously improve our Content according to The algorithms of Search Engine and this leads to a Better ranking on The SERPs of The Search Engine.Digital Training India

KINDS OF SEO

• There are Various Kinds Of SEO :
  SEO ON Page
  SEO OFF PAGE
  TECHNICAL SEO
  LOCAL SEO

SEO ON PAGE  –

• It is a kind of SEO In which We do Optimization On the Web Pages In which do a Lot of Processes such as:
• Meta Title: Title That describes the page to the search engine, This should be under 50-60 Characters.
• Meta Description: This is a Short description about the Page which is used to describe the Intent of The Page to the Search Engine as well as The Audience, The should be under 150 – 160 Characters and The main Keywords should be included,
• Keyword Research: In  this process We find the desirable keywords according to the content of our pages and we use various tools and Platforms such as Google Keyword Planner, Moz Keyword Planner etc.
• Validation and Placements of Heading  Tags : In this process We ensure The Correct Placements and Order of the Heading Tags in between Contents according to the Algorithms of the Search Engine and in some cases  We also  need to use number of Headings as per Updates.We also include The relevant Keywords in Heading
• Image Optimization: In this process We Optimize the media such as Image on The Web Page in accordance of Our Content or Updation on The Page
• Internal Linking : In this process we link our web pages to each other within The Website.
• External Linking : In this process we link Our Web site to the high quality external pages to ensure good ranking of our website.
• Page Load Speed : In this process We optimize our pages to correct the loading speed to ensure loading pages faster and smoother which not only  helps to improve the quality of our pages but also enhance the experience of the visitor.
• Mobile Friendliness: In this process We made pages as Mobile friendly as Today  Mobiles and Other Devices are also used to surf the Internet Therefore In this process we ensure The Pages should be loaded and Open On Mobile Screen smoothly with fast response time.
• Overall Experience : In this process We optimize overall design and Type of The Page to ensure a Good and Smooth Experience for the User as well as Visitor
• SEO OFF PAGE
  In this Kind of SEO We rank our Web Pages by building links other good Websites those have higher DA ( Domain Authority ) and PA( Page Authority)
  such AS :
• Link Building: Creating good Links or Backlinks on Other Websites especially Those have higher DA and PA which helps to rank our page better on Serps
  We can Build Links by Following Process Or Techniques  such as:
  Guest Blogging
  Article Submissions on various Article Platforms.
  Infographic Submission.
  Presentation Submission on various Platforms.
  Pdf submission for our content on various platforms.
  Blog Commenting for various Blogs related to our niche or contents.
• Quality Content :We also  need to provide Quality Contents as Quality is more important than Quality.
• Creating Links on Relevance Websites : In this Process We should Create Link from relevant sites according to our relevant topic or niche.
• Creating Links from Higher authority Domains : In this Process We should create links from sites that have higher DA.
• Use Of Anchor Text : In this process We should Create Clickable text mainly on Our Keywords to various sites especially in Comment section or any other section that allows to share clickable text as it helps to get quality Backlink , Thus It also improves OUr page ranking on The SERPs.
• Diversity Of Link Sources : In this process We should create Backlinks from diverse good websites, As it helps to get good rankings on The SERPs which results in Organic Traffics on The page and loyal visitors.

BENEFITS OF SEO ON PAGE

• It Helps To Improve Ranking Of The Page : As it helps search engines  to understand the content’s relevance  to specific queries which leads  to higher rankings on The SERPs.
• It helps to Increase Organic Traffic on the page :  As Higher ranking of The Web Pages  mean more visibility and more clicks from organic search results
• SEO On Page leads Better User Experience:  As Well-optimized pages are easier for users to read, navigate, and understand, leading to longer dwell times and lower bounce rates.
• It helps to Enhanced Credibility: By providing comprehensive and well-structured content on The Page , you build trust with both users and search engines.
• It helps to gain Competitive Advantage: Effective on-page SEO helps The respective  site  or Your Site stand out in a crowded online landscape on the Internet.

BENEFITS OF SEO OFF PAGE

• Authority and Trust: Good Off Page SEO practices and Creation Of High Quality Backlinks , are a strong indicator to search engines that your website is a trusted, authoritative, and reliable source of information and especially  Google’s algorithms heavily rely on these signals to determine rankings.
• Relevance: Creating  Links from relevant sites helps to  reinforce the topical relevance of your content and  helps search engines to  understand what your pages are about.
• Increased Rankings: Good SEO Off Page practices with a Strong  SEO OffPage profile directly contributes to higher search engine rankings, especially for competitive keywords.
• More Organic Traffic: Good SEO Off Page leads to get Higher rankings on The SERPs which  lead to increased visibility on Search Results , which translates to more organic clicks and traffic to your website.