Digital Marketing Course Modules
INTRODUCTION TO DIGITAL MARKETING
Digital Marketing Overview Refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below. Digital marketing overview this module can help you to analyze future of Digital marketing & Digital Marketing Modules . you can develop your future in Digital marketing because is the fast career growing options for everyone.
WEBSITE PLANNING & CREATION
Website Planning & Creation Creating & Planning your website is a very simple way with WordPress it’s powerful and easy platform. Get started in minutes with word press and make changes to your site in Seconds. Register a unique .com .net, .org, or .me domain for your website which can help you to identify your business on internet and start using it in professional way. after some efforts in advertisement you can get some online presence in just few steps. You can map also your existing website in WordPress and customized your website quickly.
DOMAIN, EXTENSIONS AND SSL
Domain is the unique name of any website which must be user friendly alongwith using dedicated extension according to business and website Category it can give you google ranking benefits. SSL stands for security certificate for the website and makes your website with https:// The Domain Name. if we choose a friendly domain name with perfect extension website can become popular in short time of periods thus ssl give you long term SEO ranking factor.
TYPES OF WEBSITE HOSTING
High speed web hosting server is the first requirement to launch any website after domain name selection. There are multiple types of hosting providers available on the internet that need to focus on requirements of shared or VPS servers. Somehow cheap and expensive both are available. there are many pros and cons related to any website hosting service provider just need to know the key points about it. shared service is very boudget friendly and VPS is quit expensive at all.
BANNER CREATION FROM CANVA
Banners and posters are very important in digital marketing and it is used in every single module but it’s aggressively used in Social Media everyday. We can make Creative graphics by using canva.com a better Online Graphics Tool canva pro version can offer you the best quality templates and posters for your Digital Advertisement. Graphics for social media can not be completed without using canva it can save your time as well to fulfill your daily marketing challenges.
BRAND AWARENESS IN BUSINESS
Business Awareness Creates an Important Role in Online Marketing it can Create Impression & Attention Among the Online Users. If you are thinking about Sales & growth of a company, you need to try to focus on brand awareness. sales and marketing funnel always go though brand Awarness its very initial step for any brand marketing strategy brand Awarness can create positive environments to promote and products and services all over on the Internet and it can proved an excellent method of your brand promotion on internet.
FACEBOOK MARKETING FUNDAMENTALS
Facebook one of the main and important platforms in social media across The world there are millions of users use Facebook on daily basis. Meanwhile, we can get benefits of their presence for our Facebook Marketing fundamentals. There are multiple options we can use in Facebook to promote our brands in Facebook organic or Inorganic. Which can lead for a successful marketing fundamentals in social media. as users are spending a quality time on this popular social media platform.
ORGANIC PROMOTION ON FACEBOOK
Organic Promotion on facebook is one of the best & friendly ways for the low budget online marketer There are some tips for organic promotion on facebook. Try to mix up your facebook posts for online users, make some sessions live, always use attractive images and videos on your Page, try to post your content on perfect time and day, and always focus on user engagement. It can give you long term benefits, make your audience feel very special for your company.
FACEBOOK PAGES
Pages exist on facebook are multiple types such are artists , public figures , Brand , Organization and nonprofit many more to connect their online audience or customers throughout the facebook pages anyone can increase the range of their online audience or they can start seeing any brand updates , new offers and many more. facebook page play a very important role in social media social media brand never be completed without facebook page first need to create a business page on Facebbok for Promotion.
FACEBOOK POST CREATION
Facebook posts are an impressive way to influence the audience to visit your website when you create an attractive post. A large amount of the audience can divert to your website to improve your online presence of business. Facebook Post is a very important part of social media optimization because it can entertain your audience online and promote your brand very carefully. professional post on Facebook can lead a positive branding and make you active on internet.
FACEBOOK MARKETPLACE FOR PRODUCTS
Facebook marketplace is really great and open options for sellers and buyers for new or old items. Anyone can sell their products online through Facebook marketplace without charging any single amount of commission. Post unlimited products linting on the same marketplace free of cost. To improve sales of the company in a low budget Facebook marketplace is a really great option for everyone. we can lead to direct products selling on Facebook without any type of commission.
EARNING FROM FACEBOOK
While creating a popular facebook page you can get an earning advantage from that page but how if you are thinking about earning from facebook. There are multiple way for that consider one by one sponsored post on facebook really very popular and beneficial option in facebook apart from that you can go towards facebook marketplace. , affiliate marketing on facebook , and facebook instant articles. if you have a large amount audience then you can earn money from facebook as well.
LINKED IN , PINTEREST, TWITTER, INSTAGRAM
Apart from Social Media there are many more platforms we can use to improve brand awareness of our business. Linkedin, one the main and best professional networking sites, exists on the Internet , after facebook instagram another popular channel in Social media. Pinterest is a very famous platform for photo sharing about your business or brand. Make a twitter profile to increase followers of your business on the internet. they all are leader in social media and well popular for branding.
SOCIAL MEDIA OPTIMIZATION
Social Media optimization is that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. Social Media Optimization Course also refers to software tools that automate this process, or to website experts who undertake this process for clients. Social media is very important as career in social media Specialists.
Tpes Of Facebook Ads
According to our business we can do multiple advertisements on facebook accordingly you can target ads beneficial for business. Facebook ad Centre is the main object to create any type of ad in facebook. Anyone can use it Free of cost but you have to pay to promote your content on facebook & Instagram.
SOCIAL MEDIA MARKETING
Social Media Marketing social media is platforms all the websites we can promote sites and increase brand awareness with help of social media marketing. Social media is mainly for brand awareness and you can get better opportunity in Social media. You can get better a result after paying a short amount in Social Media. Being a Digital marketing you need to get a perfect knowledge of Social Media Marketing is this process you can some filter business for your company after paid campaign in Social Media.
INFO-GRAPHICS
Info graphics In simple way we can create a picture and we can explain own words that are called info graphics. Social media is better platforms for using info graphic for advertisement and way of using it first choice of every visitors those are would like to prefer online shopping and must used all these social networking channels to find out their desired platform for their requirement. Whenever we work on Social Media we required very attractive graphics to get an attention of their audience because info graphics is very trending on social media to promote your brand on social media.
EMAIL-MARKETING
Email Marketing Email marketing is services that help of we can send multiple mail at same time and different location with help of different tool like- Mailchimp.com, Benchmark.com. industry demand bulk process of email marketing and they would prefer to promote their product services through bulk emailing because everybody people want to get update and open their inbox to read information through incoming emails. industries are waiting for Email Marketing expert you can make your future in Email marketing. Enhance your future towards Digital Marketing.
CONTENT MARKETING
Digital Marketing Modules Content marketing is the process of creating high-quality, publishing, and distributing content for a targeted audience online. Digital techniques of marketing people are spending so much time on internet and always interested in all these communication Tool for their inquiry related to any question they use to like read online blog for any query. Digital media always depend on content in that you have great opportunity to make yourself as a creative content writer in industry and raise lot’s of job opportunities in life for a successful career.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) in simple way we can increase quality of traffic to your website through organic search engine results. industries are waiting for SEO Course in Delhi & specialist those can manage their website can give organic traffic to website. SEO course in delhi Search engine optimization on of the strong profile in digital marketing which can lead your career for higher salary packages there are millions of Job opening in SEO. Digital marketing having a strong part name is Search engine optimization for successful result.
SEARCH ENGINE MARKETING
Search Engine Marketing (SEM) search engine marketing is most effective ways to grow your business in a less time. if you want to get instant result looking for some kind of paid advertisement you must learn search engine Marketing you can purchase some paid links in link building process you can contact some website for websites for guest blogging. Search Engine Marketing on of the wide area for advertisement in Digital marketing. This process can lead to paid advertisement through that you can make some extra benefits.
MOBILE MARKETING
Mobile marketing has a multiple channel, digital marketing strategy aimed at reaching a target audience on their Smartphone’s, tablets, and other mobile devices. in Smartphone world everyone and they want to access each and everything on their smartphone. You can take advantage of their habit of using smartphone for communication and promote your products and services advertisement purpose. Smartphone era capturing all the attention people want to search and access their requirement on their mobile phones.
AFFILIATE MARKETING
Affiliate marketing is an advertising model where a firm pays outsider distributes to elevate prompts the organization’s items. in the process of Affiliate marketing First You have sign up for affiliate account further you can go through the some kind of links which directly related to amazon products if you sharing these links and someone purchasing from your links after that amazon offer you some kind of commission you can earn money online through affiliate marketing. Most of the affiliates are the digital marketer and they are earning a huge amount.
E-COMMERCE MARKETING
E-commerce Marketing in simple way that E-commerce marketing is services of selling and buying products like flip kart and Amazon many more sites these are E- commerce marketing site. If you want to Do online business and sell your products online you much go through E- commerce platforms. You have to sign up yourself as a genuine seller and fill the details of your business in the next step listing your products one by one and input complete description of your products. Every manufacturer want to sell their products online.
VIRAL MARKETING
Viral marketing is services we can spreading information and opinions about a product or service from person to person by media and other source. when ever you watch any thing very attractive on social media you would like to share with your friends you further they all share with their friends viral marketing is the concept in that first we published an info graphic post on social media them share it with some of our friends and make them viral in social media. some of concepts are very successful on social media.
LEAD GENERATIONS
Lead generation is the process by which an organization finds planned clients for its item contributions. Prospects can come as names and addresses, names and telephone numbers, email locations and fax numbers. whenever we do marketing for business on basis of first priority we focus number of leads and how many customers we are getting per day. lead generation is the concept in that we have convert a stranger in our customer. We all here Doing marketing to get some leads from clients after close the lead convert them customers.
WEBSITE TESTING THROUGH SOFTWARE
Website Testing Through Software when we create a web site so we need some kind of software for web site testing after Complete testing of a web-based system before going live can help address issues before the system is revealed to the Public. There are multiple tools to find out website errors and can make capable to fix all these errors. whenever we lunched any website on server we made so many mistakes in them and can find out errors from Website Testing Tools and fix them to make your website perfect.
ONLINE REPUTATION MANAGEMENT
Online Reputation Management that helps you to improve your overall reputation on the internet can Improve positive with quality feedback. There are many platforms we can use to generate multiple reviews about your products & services. It’s very beneficial for each brand as it can improve your presentation on internet. let's count multiple platforms are very popular for online reputation management for example just dial , Google my business, Glass door, Forsqure ,Muthshut and many more can find on internet.
GOOGLE ADWORD
Introduction to Google ad words digital marketing modules services provided by Google and in this designed to help you to achieve potential clients at the correct right minute. Example if you want to reach new online customer so Google ad words will help you to find customer, Google ad words mainly popular for paid advertisement in search engine you can use it for search and display ads and get instant leads for your business get advantage of that and generates ROI initials levels. ad word experts getting best salary in the industry.
GOOGLE ADWROD CERTIFICATIONS
Google Ad words Certification ( 5 Certification ) is a Google Ad words certification program, giving Ad Words capabilities to offices that pass exams. There is one fundamental exam and three advanced exam in this program. Google conduct 5 exams for their all certification first you have to clear fundamental then you can eligible for main exam for each category. Google ad word specialists are getting higher salary packages. if I talked about one of the successful and higher designation in digital marketing Google Ad words first comes in my mind.
BLOGGER & BLOGGING
Digital Marketing Course Modules & blogging distribute your interests your direction. Regardless of whether you’d get a kick out of the chance to share your knowledge and experiences or the most recent news. Digital Media helping everyone to read information related to any topic even online audience is more genuine audience as company to offline because they never waste their time to search useless things. when some one comes to your website and they feel comfortable with your services they visit again and again to your website.
GOOGLE ADSENSE
Google Adsense Google ad sense is a program runs by Google it’s free services and Google ad sense for inquiry gives you and your clients the following advantage. You can earn money by placing ads on your web site. If you have a healthy website with having huge traffic in that you must apply your site for ad sense if google get approved their ad sense you can use your website traffic as customer those can see advertisement on your website which’s are placing by google ad word you can earn money online.
YOUTUBE MONETIZATION
Youtube monetization in simple way you can make some money with help of YouTube Monetization just do one thing create one account on YouTube and upload some videos by enabling ads on them. you tube is going to be trending people use it for entertainment , information and use it everything and some of smart you tubers taking benefit of their you tube channel for earning purpose if you have minimum 1000 subscribers on your channel and watched it around 4000 hours for Monetized Application.
GOOGLE UPDATES
Digital Marketing Modules Updates Google algorithm is service that is provide by Google. Every year Google changes its Google Algorithm updates and Google updates a major algorithm updates like Google Panda Algorithm refresh and Google Penguin Algorithm Update this updates gives a best outcome in the web search engine result. Google updates are very important for SEO point of View we can aware google algorithm through google updates they lunched once in a year and proved very important for every SEO specialists.
GOOGLE TOOLS
Google Tools Google is achieving its goals by managing the world’s information day by day, and make this information so much easier for us. IT takes over the entire world. Google is an internet powerhouse & make so many tools like Google My Business Talk, Google E-Mail, Google Calendar, Google Map, Google Docs, Google Analytics, and many more. The tools are very useful in Digital marketing and every module will teach you different kinds of Tools. Google providing all tools to make you a smart digital marketer for promoting your brand online.
MARKETING AUTOMATION
Marketing automation is a class of innovation that allows organizations to streamline, automate, and measure advertising tasks & work processes, so they can increase operational efficiency and grow revenue faster. whenever we social media and other digital marketing stuffs to promote a brand first comes in our mind is only time values to post their company information on every channel. You have to log in to every channel separately stop doing like that publish your content simultaneously.
INTERNET MARKETING EVOLUTION
Internet Marketing Evolution Today everything is digital and the whole world is connected to the internet everyone has laptops, phones, and technology they can buy anything online with help of internet marketing, and internet marketing evolution still changing every day. Internet Marketing Growing fast and everybody wants to develop their business online to get some kind of online leads. Various modules in Digital Marketing Apart from digital marketing internet marketing gets evolution tome to time and search new objects which can be used in digital marketing.
FREELANCING WORK
A freelancer or Freelance worker India is the second-largest country after the USA in freelancing projects and you earn some money from freelancing projects. but you should be learning advanced digital skills for your clients. Freelancing Projects can give you freedom of working hours but to get all these projects you need to main a portfolio where you can show your digital marketing skills and positive feedback from your previous client-age you can get all these after providing quality services to you.
SEO REPORTING
SEO Reporting Search engine optimization reporting explaining to you how to make an excel of your daily work and reports to your seniors. there are so many activities we do every day in SEO like on-page activity and off-page activity. How we can manage all these tasks every day that where we are making our Backlinks as well reports of our website daily traffic SEO reporting can help you to manage all these areas of activities on a single sheet which can balance your complete your search engine optimization work from starting to end.
CONTENT WRITING TIPS
Content Writing Tips Take your time writing your first few blog posts – this will help you figure out what your readers like, your writing style, and the overall flow. one and more thing you should know about this Content should contain keywords. Content is the key in digital marketing because use to read content related to any topic even whenever they search for any query google show some kind of result all come in content form. we are facing two types of content on internet media first is informative content and promotional content.
GOOGLE TRENDS
Google Trends Google’s information to think about patterns in keywords, niches, and point thoughts in a second. Google trend s was launched in May of 2006 and has become the world’s most power full niche. If you are planning to lunch a website and want to know what is more trending on google you can take advantage of Google ad words and can see what is the latest topic people searching for and going to be trending so that everyone can know the most popular search. get in touch with what is going on top of google you must use Google Trending. Digital Training India
DIGITAL MARKETING CONCLUSION & JOBS
Digital Marketing Conclusion & Jobs are the main objects for Doing Digital Marketing and everyone want to Do Digital marketing for better Career Opportunity and after this, they can get Better Salary Packages. Digital marketing is fast developing field and a large number of them are interested in the openings for work, vocation development in the domain of SEO, SEM Social media promoting, and the sky is the limit from there. Just raise your hands and make your career in Digital Marketing.Digital Marketing Modules
Digital Training India Providing 40 Modules in Digital Marketing Learn Basics to Advanced all concepts in Depth to become expert in Digital Marketing.
Digital Marketing Course include multiple objects in course such as some are major thing in to do in digital marketing like Search engine optimization , social media , google AdWords , Email Marketing
Well when we Counts types of Digital Marketing there are multiple Digital Marketing Modules counts in that Like Search Engine Optimization , Email Marketing , Google AdWords , Online Reputation Optimization, Social Media Marketing , Search Engine Marketing , Content Submission.
Philip Kotler is the father of digital marketing. He is an American professor who has penned more than 60 marketing books and is praised for his efforts in establishing marketing as a field of academic.
There Are So Many Modules in Digital Marketing but So Modules are very important in Industry Such are Search Engine Optimization , Social Media Optimization, PPC Pay Per Click , YouTube Monetization , Google Adsense , Search Engine Marketing.
cover all digital technology such are digital media , digital gadgets , digital platform ,digital data , digital technology
4 P stand for promotion , price , place , products
use smart strategy including social media and search engine optimization
there are many topics we can covered in digital marketing but somehow very important topics we can describe below for users
search engine optimization
social media
online reputation management
google adword
well all modules are very important in digital marketing but search engine optimization is really great and important concepts to explore in digital marketing for organic traffic
Mobile responsive websites as smartphone users increasing day by day somehow everybody want to increase to there mobile users appearance to buildup their audience
browser friendly content internet browser is going popular for internet users so this is important Lesson to learn to make your website browser friendly
appealing call to action lead generation one of the main and important for business growth add call to action on your website to get better revenue
all subjects are needed in digital marketing but some of them really very important those are looking for digital marketing course with various modules in digital marketing as main subjects is search engine optimization and social media optimization both are very important topics to covered in digital marketing
yes digital marketing course available in du
It is a short duration course on “DIGITAL MARKETING” for 100 hours (3-4 Months) launched by “hansraj college An esteemed college of University of Delhi”. This course is conducted on weekends.
We can generate traffic through seo to my site immediately because it is the best option to generate traffic to my site and its the cheaper option to get traffic on website.
There are 2 parts in seo On page and off page.
ON PAGE - We make description, content, title, and keywords to our website in on page.
OFF PAGE - We make backlings for our website to get traffic on website
Digital marketing is the best course after 12th. This course can give you the knowledge of social media ,seo,E-mail marketing. This course gives you opportunities to get freelancing work from anywhere in the world.
There are multiple ways to earn money from digital marketing
Social Media
Youtube monetization
freelancing
affiliate marketing
google adsense
influence marketing
When people search any query or product near by them that is called local search engine optimization. companies should update their google my business so that people can get result easily.
Digital marketing is important because through digital marketing we will promote our business
easily on internet and we will sale our products on e- commerce website through digital marketing and digital marketing is on trends .
Keyword research important Because if we search any query in google so firstly we search keyword on google so if our keyword is SEO friendly and easy to spell so audience can easy to reach on our website.
Keywords are the words in the content of your site that match the words of users who are entering into search engines. They play an important role in your site. Try to apply more and more words which we regularly use for searching.
yes. there is going to be a lot of demand for digital marketing in the future because now everyone is busy online.
social media is the process to promote business on all social media platforms.
The keyword provides us business from search engine is called business keyword. users search in their quarry in google according to their exact requirement whatever they type of google is called business keyword.
E commerce marketing is leveraging advertising strategies to attract visitors to your online business,
digital marketing is a best career because The majority of people don't necessarily picture themselves in a career in digital marketing when they're in school. However, when you look at the options available in this fast-paced industry, you'll find that the future of a career in digital marketing is bright .
Digital markiting Usually, when you join any institute for a digital marketing course, the duration can be anywhere from 2 to 6 month. Many institutes offer a one-year diploma in digital marketing where they teach the basics for 2-3 months and send you on an internship for the rest of the course with a basic stipend.
Marketing professionals may have a degree in marketing or related field such as communications, art or graphic design. Some employers require a certification in Google Analytics or Google AdWords to be hired as a digital marketer.
a type of marketing that entails the creation and distribution of online content (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to pique consumers' interest in its products or services.
"Social media is an essential component of content marketing."
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing
Content Marketing
Affiliate Marketing
Video Marketing
Mobile Marketing
Analytics and Data Science
In marketing, a module generally refers to a distinct unit or component of a larger marketing program or campaign. It could be a specific tactic or strategy designed to achieve a particular objective, or it could be a self-contained section of a larger marketing plan.
There are several important modules in digital marketing, each with its own unique role in building a successful digital marketing strategy. However, one of the most important modules in digital marketing is Search Engine Optimization (SEO).
local SEO,
SEO,
Email Marketing,
Affiliate Marketing,
Ecommerce Marketing ,
Dropshipping,
Sales Funnel,
Marketing Automation,
Content Marketing,
Freelance,
Social Media Marketing,
Facebook Marketing,
Linkedin,
Twitter,
Instagram for Business,
Snapchat,
Agency Setup,
Video Marketing,
Influencer Marketing,
Web Analytics,
Google Ads,
SMS Marketing,
Telegram,
Whatsapp for Business,
Quora Marketing,
Pinterest,
Online PR,
Lead Generation,
Mobile Marketing.
Content Marketing,
Search Engine Optimization,
Search Engine Marketing,
Social Media Marketing,
Social Media Advertising,
Email Marketing,
Marketing Automation,
Analytics,
Integrated Digital Marketing.
The major modules of any software are the building blocks that make up the complete system. They are the core components and functionalities that allow a software to operate efficiently. Each module is responsible for a specific task or set of tasks, and when combined they form a cohesive whole.
Modules are a great way to organize code and make it easier to reuse. They can be used for a variety of purposes, from organizing related functions into one place, to creating custom APIs for external applications. Modules also allow developers to create reusable components that can be used across multiple projects. In this article, we will explore the various uses of modules and how they can help improve your development process.
There are many different modules in a digital marketing course, including SEO, Social Media Marketing, Content Marketing, Email Marketing, and more. Understanding each of these modules will help you develop a comprehensive strategy to reach your digital marketing goals. By taking a digital marketing course, you can gain valuable insight into all the components of this complex field and be prepared to take on any challenge that comes your way.
Core Modules are a particular kind of Class A credit created to keep you up to date. The emphasis of Core Modules is on current information and knowledge that is supported by evidence.
Each module that we utilise implements and exports the functionality. Then, we immediately import it into the required location using import. The scripts are loaded and evaluated automatically by the browser. For performance and other reasons, people frequently bundle modules together in production using bundlers like Webpack.