Introduction
Before knowing what is the benefits of digital marketing we should understand that what is it So let’s continue with the meaning of it.
What is Digital Marketing?
Digital marketing is a way to promote products & Services through electronic platforms which are also said to be E-commerce like through websites, social media (Facebook, Instagram, etc…) where people most spend of their time. Digital marketing is a simple way to start any kind of product and services In less time with minimum investment by sitting in one place.
Benefits of Digital marketing
Above part we studied what is digital marketing now we talk about what is the benefit of it Basically through Digital marketing buyers and sellers can save their time and money because through digital marketing people can buy and sell their things by sitting at one place which is also at a reasonable price and good quality product. Parents do not need to visit to find the best tuitions and schools for their kids. They can read reviews of schools and tuition centers. Even job searchers easily find their jobs on portals like workex.com, naukri.com with the suitability of online interview and direct conduct of their jobs. As businessmen sell their products online like websites on Amazon, Flipkart, Myntra, etc.
As UrbanClap gives their services online contacting within minutes.
Nowadays digital marketing means a big scope of earning and saving money. For sellers, it is a big scope and for buyers, it’s saving money because they can click on more offers and buy the product at a heavy discount without communication and bargaining. With easy delivery and return policy.
The benefits of Digital Marketing are following :-
- unlimited audience
- target a website, social media platform
- youtube for video marketing
- save money and time.
Nowadays, most people spend their time on social media so through social media sellers can get reach on their product. For example on Facebook mostly people spend their time on Facebook by creating a Facebook page and by applying ads on it or by showing on different groups. By creating attractive ads related to products and services. And circulate it on all over the internet create website If any person likes to write so he can earn by writing blogs on websites and publish them which is the result of instant publishing on Facebook, Instagram which leads to more traffic on your website and it could be a good scope by using social media portal. Started online classes by creating a website and earn money Sell product or services through website and give ad of it on all over media from that more people know about it and use their services
Youtube or marketing through video What is youtube
Youtube is about marketing people’s talent . who are making videos and showing their talent through it . They are called vloggers. Like if someone likes cooking , he is making cooking videos or vlogs , someone is a motivational speaker, some showing art and craft. Some started dance class, English speaking classes, etc. In today’s time. nowadays it is on boom, and there are more than 37 million video channels on youtube.
How does the Digital Market work?
Like market means point of meeting buyer and seller as the same thing also comes digitally that means through the internet or can say e- commerce platform there is also a need of buyer and seller who one gives service and the other avail of it by paying something. but in the face to face marketing, people come out of the house, visit shops, look at the asking price, discounts, do bargaining all the process taking too much time for both. On the other hand that we are talking about the digital market
Businessman , blogger, vlogger, counselor, tutors create their website according to their content and create attractive digital banners with the explanation of websites and heavy discounts and publishing it. To get more eyes they started social media marketing by an organic way like making a Facebook page and started sharing on it and connecting with more groups. The post on Instagram created a business account to get more reach on posts. and if the organic way does not run so he started paid ads of his products Their main purpose is that more people visit their website and buy their products and services. by creating online banners people attract and visit the site more chances are increased for sales.
Soon the above point, we talk about selling and buying which is the of a businessman who runs a company related to any product or service.
Now we talk about writers that means bloggers or vloggers. In today’s digital time they are very profitable because the time when writers write their book wait for publishing after publishing he has to wait will it be sold or not.
But today they are in much benefit they no need to wait will their thought like by people or not they get to know within minutes by sharing small piece of their thoughts on social media. Because social media just applies their limits of viewers and subscribers after completing the limits it will start earning and they can earn income by world’s no. 1 portal/ search engine GOOGLE / YOUTUBE just after completing their demand and applying Adsense on your websites that means Google makes a small share in partnership with you. So, in blogging or vlogging you just need to express your talent and earn money very easily. That means “raise talent, raise money”
As we approach the one-year anniversary of the COVID-19 epidemic, countless lives have been irreversibly altered, society has adopted a new normal, and business has changed dramatically. There’s no disputing that the past 12 months have been difficult for everyone. Businesses have had to adapt to the new normal, but customers and the beliefs that govern the commercial world have also been irreversibly changed. Because digital marketing Modules has always been about aligning a business with customer preferences and requirements, we’ll need to look at both to fully comprehend how the COVID-19 epidemic has impacted digital marketing in general 
