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Social Media Marketing Course Guide Step by Step

Social Media Marketing course

Social Media Marketing Course

Mastering Social Media: Harnessing the Power of Online Platforms,” is designed to provide you with comprehensive knowledge and practical skills Social Media Marketing Course

Social Media Course Objectives

fundamentals of social media: Gain a deep understanding of the core principles, concepts, and terminology related to social media platforms.

social media marketing basics: Learn how to create a social media strategy aligned with your personal or business goals. Explore techniques for identifying target audiences, defining key messages, and crafting compelling content.

social media platforms: Get acquainted with major social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. Understand their unique features, user demographics, and best practices for engagement.

Social media marketing management: Learn how to create engaging content tailored to specific platforms, including text, images, videos, and live streams. Discover tools and techniques for content curation, ensuring a consistent and valuable presence across social media channels.

Social media training: Explore the world of paid advertising on social media platforms. Understand targeting options, ad formats, and budgeting strategies. Learn how to leverage analytics to measure the success of your social media campaigns and make data-driven decisions.

Community management and engagement: Develop skills to effectively manage social media communities, handle customer inquiries and complaints, and foster meaningful interactions with followers. Learn techniques to build and sustain an active and engaged social media community.

Social media ethics and online reputation management: Understand the ethical considerations of using social media and learn how to maintain a positive online reputation. Explore strategies for handling negative feedback and resolving conflicts in a professional manner.

Social media trends and emerging platforms: Stay updated on the latest trends and emerging social media platforms. Explore innovative features such as stories, live streaming, augmented reality, and influencer marketing.

Social Media Marketing Course for Beginners

Social Media Marketing Course for Beginners that will be delivered through a combination of lectures, hands-on exercises, case studies, and discussions. You will have the opportunity to practice applying social media concepts and techniques through practical assignments and real-world simulations. Additionally, guest speakers from the industry will share their insights and experiences, providing you with valuable perspectives on social media management.

Who Should Enroll:
This course is suitable for individuals seeking to enhance their personal social media presence, entrepreneurs looking to promote their businesses, marketing professionals aiming to leverage social media platforms, and anyone interested in understanding the power of social media in today’s digital landscape. By the end of this course, you will have the knowledge and skills necessary to navigate and excel in the world of social media, unlocking its potential to connect, engage, and influence audiences effectively. Join us on this transformative journey and become a master of social media! Digital Training India

Essential Topics Covered in Digital Marketing

First, we will learn about the fundamentals of digital marketing. Basically, it’s marketing throughout the internet with the use of your smartphones, tablets, laptops, or any similar device. In another term, it is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing.  In this, we will cover so many topics like Search Engine Optimization (SEO), Paid Social and Paid Search Advertising, Email Marketing, Content Marketing, Affiliate Marketing, Mobile Marketing, Social Media Marketing, Inbound marketing, and so on But the main topics which are essential to cover focused and carefully are:- Pay-Per-Click (PPC), Search Engine Optimization (SEO), Search Engine Marketing SEM), Social Media Marketing (SMM), Content Marketing & Strategy, Web Analytic, E-Mail Marketing.

Here are the most important digital marketing Basics to study in digital marketing if you plan to become a successful marketer in this domain.

1 )-  Pay-Per-Click or PPC

PPC or pay-per-click marketing is one approach of paid advertising which enables your website to rank higher and appear among the top search results. It allows you to bid on keywords to target specific audiences or certain platforms, yielding focused and more significant responses. It works as a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app).

PPC is regarded as one of the three most important topics to cover in the digital marketing study. These ads are advertisements that are displayed on different search engines like Google, Yahoo, and others.

You have to bid on certain keywords specific to the products and/or services you deal in. Then, through a meticulous process of formulating a strategy, your ads are placed on the search engine results pages. They greatly enhance your prospect of getting qualified leads and making much better conversions in a very short period.

Digital marketing Basics for Beginners – Some terms you need to be well versed in with learning about a topic like PPC are
Bounce Rate
Click-through Rate
Conversion Rate
CPM(Cost Per Impression)
Keyword Bid
Landing Page

2)- Search Engine Optimization or SEO
SEO means Search Engine Optimization and is the integral part and important process used to optimize a website’s technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.

The benefits of doing SEO on your site may get 
Brings Organic Search Traffic to your Website, 
Generates Leads Cost-Effectively,
Increases Brand Awareness,
Gets You Ahead of the Competition,
Optimizes Your Website for Mobile Users & Builds Trust.
3)- Search Engine Marketing or SEM
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results in pages primarily through paid advertising.
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results from pages primarily through paid advertising.
Some of the terms you need to be familiar with when studying the various components of SEO are as follows:
Domain Authority
Accelerated Mobile Pages
Alternative Text
Black Hat, White Hat, Grey Hat SEO
Bounce Rate
Breadcrumb Navigation
Click-through Rate
Content Management System
4)- Social Media Marketing or SMM
Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. Social media is very popular which also, makes it extremely competitive for your business. Every company is out there contending for consumers’ attention through social media channels.
The benefits of doing SMM are
 Brand Awareness,
 Increased Revenue, 
Improved SEO,
 Better Customer Service,

 and Retargeting Opportunities.

the terms in it to be well versed with for 360 understanding of social media marketing:
Social Media Audience
Avatar & Bio
Brand management
Branding Through Social Content
Click-through Rate
Conversion Rate

5)-  Content Marketing & Strategy
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.
The term content marketing refers to a method of marketing that includes creating and sharing online content that doesn’t just promote a brand but rather is designed to encourage its audience to visit a brand’s website.Top benefits of content marketing:
Increase website traffic.
Establish authority and trust.
Create brand awareness.
Develop brand personality.
Connect with your audience.
Fuel social media and PR.
Support the conversion funnel.
6)- Web Analytics 

Web analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing, and reporting data to measure web activity, including the use of a website and its components, such as webpages, images, and videos.

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

Some of the most important Web analytics terms you need to be aware of :
Organic Search
Page Views
Page Speed
Anchor Text
Broken Link
404 Error

7)- E-Mail Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations

Email marketing can allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns. However, it is important not to overuse email marketing.

Advantages of using it:
It’s free, Easy to reference, Easy to use, Easy to prioritize, Speed, Global, Good for the planet, and Info at your fingertips.

Some of the terms you need to be comprehended well are the following:
Auto Responder
Call To Action
Subject Line
Cold Email
Conversion Rates
Double Opt-in
Email Queue
Domain Blacklist
Email Campaign

 Remember it is important for consumers to have a positive perception of your brand. Sales are definitely important for your digital marketing efforts. You will be able to formulate some of the best campaigns in the digital domain.