1. Digital Marketing Overview -digital marketing Overview refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.Digital marketing overview this module can help you to analyse future of Digital marketing. you can develop your future in Digital marketing because is the fast career growing options for everyone.
2.Website Planning & Creation Creating & Planning your website is a very simple way with WordPress it’s powerful and easy platform. Get started in minutes with word press and make changes to your site in Seconds.Register a unique .com .net, .org, or .me domain for your website which can help you to identify your business on internet and start using it in professional way. after some efforts in advertisement you can get some online presence in just few steps. You can map also your existing website in WordPress and customized your website in a few easy steps.
3. Social Media Optimization Social Media optimization is that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. Social Media Optimization Course also refers to software tools that automate this process, or to website experts who undertake this process for clients. Social media is very important as career in social media Specialists.
4.Social Media Marketing- social media is platforms all the websites we can promote sites and increase brand awareness with help of social media marketing. Social media is mainly for brand awareness and you can get better opportunity in Social media. You can get better a result after paying a short amount in Social Media. Being a Digital marketing you need to get a perfect knowledge of Social Media Marketing is this process you can some filter business for your company after paid campaign in Social Media.
5. Info graphics In simple way we can create a picture and we can explain own words that are called info graphics. Social media is better platforms for using info graphic for advertisement and way of using it first choice of every visitors those are would like to prefer online shopping and must used all these social networking channels to find out their desired platform for their requirement.whenever we work on Social Media we required very attractive graphics to get an attention of their audience because info graphics is very trending on social media to promote your brand on social media.
6.Email Marketing -email marketing is services that help of we can send multiple mail at same time and different location with help of different tool like- Mailchimp.com, Benchmark.com. industry demand bulk process of email marketing and they would prefer to promote their product services through bulk emailing because everybody people want to get update and open their inbox to read information through incoming emails. industries are waiting for Email Marketing expert you can make your future in Email marketing. Enhance your future towards Digital Marketing.
7.Content Marketing-Content marketing is the process of creating high-quality, publishing, and distributing content for a targeted audience online. Digital techniques of marketing people are spending so much time on internet and always interested in all these communication Tool for their inquiry related to any question they use to like read online blog for any query. Digital media always depend on content in that you have great opportunity to make yourself as a creative content writer in industry and raise lot’s of job opportunities in life for a successful career .
8.Online Reputation Management– (ORM) is tool that help you manage your online reputation and protect business with help of online reputation management. whenever we search a query of anything on internet first we go through the review segment then we can make a positive feedback for any company to occurred their services. Online Reputation Management also a good platform to make your job profile. Reviews are very important part of any brand reputation they can make your reputation either positive or negative.
9.Search Engine Optimization (SEO) in simple way we can increase quality of traffic to your website through organic search engine results. industries are waiting for SEO specialist those can manage their website can give organic traffic to website. Search engine optimization on of the strong profile in digital marketing which can lead your career for higher salary packages there are millions of Job opening in SEO. Digital marketing having a strong part name is Search engine optimization even you can get a successful result.
10. Search Engine Marketing-(SEM) search engine marketing is most effective ways to grow your business in a less time. if you want to get instant result looking for some kind of paid advertisement you must learn search engine Marketing you can purchase some paid links in link building process you can contact some website for websites for guest blogging. Search Engine Marketing on of the wide area for advertisement in Digital marketing. This process can lead to paid advertisement through that you can make some extra benefits.
11.Mobile marketing has a multiple channel, digital marketing strategy aimed at reaching a target audience on their Smartphone’s, tablets, and other mobile devices. in Smartphone world everyone and they want to access each and everything on their smartphone. You can take advantage of their habit of using smartphone for communication and promote your products and services advertisement purpose. Smartphone era capturing all the attention people want to search and access their requirement on their mobile phones.
12.Affiliate marketing is an advertising model where a firm pays outsider distributes to elevate prompts the organization’s items. in the process of Affiliate marketing First You have sign up for affiliate account further you can go through the some kind of links which directly related to amazon products if you sharing these links and someone purchasing from your links after that amazon offer you some kind of commission you can earn money online through affiliate marketing. Most of the affiliates are the digital marketer and they are earning a huge amount.
13. Marketing in simple way that E-commerce marketing is services of selling and buying products like flip kart and Amazon many more sites these are E- commerce marketing site. If you want to Do online business and sell your products online you much go through E- commerce platforms. You have to sign up yourself as a genuine seller and fill the details of your business in the next step listing your products one by one and input complete description of your products.Every manufacturer want to sell their products online.
14. Viral marketing is services we can spreading information and opinions about a product or service from person to person by media and other source. when ever you watch any thing very attractive on social media you would like to share with your friends you further they all share with their friends viral marketing is the concept in that first we published an info graphic post on social media them share it with some of our friends and make them viral in social media. some of concepts are very successful on social media.
15. Lead generation is the process by which an organization finds planned clients for its item contributions. Prospects can come as names and addresses, names and telephone numbers, email locations and fax numbers. whenever we do marketing for business on basis of first priority we focus number of leads and how many customers we are getting per day. lead generation is the concept in that we have convert a stranger in our customer. We all here Doing marketing to get some leads from clients after close the lead convert them customers.
16.Website Testing Through Software when we create a web site so we need some kind of software for web site testing after Complete testing of a web-based system before going live can help address issues before the system is revealed to the public.There are multiple tools to find out website errors and can make capable to fix all these errors. whenever we lunched any website on server we made so many mistakes in them and can find out errors from Website Testing Tools and fix them to make your website perfect.
17. Introduction to Google Ad wordsGoogle Ads and Google ad words services provided by Google and in this designed to help you to achieve potential clients at the correct right minute. Example if you want to reach new online customer so Google ad words will help you to find customer, Google ad words mainly popular for paid advertisement in search engine you can use it for search and display ads and get instant leads for your business get advantage of that and generates ROI initials levels. ad word experts getting best salary in the industry.
18.Google Ad words Certification ( 5 Certification ) is a Google Ad words certification program, giving Ad Words capabilities to offices that pass exams. There is one fundamental exam and three advanced exam in this program. Google conduct 5 exams for their all certification first you have to clear fundamental then you can eligible for main exam for each category. Google ad word specialists are getting higher salary packages. if I talked about one of the successful and higher designation in digital marketing Google Ad words first comes in my mind.
19.Blogger & Blogging – blogger & blogging distribute your interests your direction. Regardless of whether you’d get a kick out of the chance to share your knowledge and experiences or the most recent news. Digital Media helping everyone to read information related to any topic even online audience is more genuine audience as company to offline because they never waste their time to search useless things. when some one comes to your website and they feel comfortable with your services they visit again and again to your website.
20.Introduction to Google AdsenseGoogle Ads Google ad sense is a program runs by Google it’s free services and Google ad sense for inquiry gives you and your clients the following advantage. You can earn money by placing ads on your web site. If you have a healthy website with having huge traffic in that you must apply your site for ad sense if google get approved their ad sense you can use your website traffic as customer those can see advertisement on your website which’s are placing by google ad word you can earn money online.
21.Youtube MonetizationYoutube monetization in simple way you can make some money with help of YouTube Monetization just do one thing create one account on YouTube and upload some videos by enabling ads on them. you tube is going to be trending people use it for entertainment , information and use it everything and some of smart you tubers taking benefit of their you tube channel for earning purpose if you have minimum 1000 subscribers on your channel and watched it around 4000 hours for Monetized Application.
22.Google Algorithm Updates Google algorithm is service that is provide by Google. Every year Google changes its Google Algorithm updates and Google updates a major algorithm updates like Google Panda Algorithm refresh and Google Penguin Algorithm Update this updates gives a best outcome in the web search engine result. Google updates are very important for SEO point of View we can aware google algorithm through google updates they lunched once in a year and proved very important for every SEO specialists.
23.Google Tools Google is achieving its goals by managing world’s information day by day , and make these information so much easier for us. IT takes over entire world. Google is an internet powerhouse & make so many Tools like Google My Business Talk, Google E-Mail, Google Calendar, Google Map, Google Docs, Google Analytics and many more. they tools are very useful in Digital marketing and very module will teach you different kind of Tools.google providing all tools to make you a smart digital marketer for promoting their brand online.
24. Marketing AutomationMarketing automation marketing automation is a class of innovation that allows organizations to streamline, automate, and measure advertising tasks & work processes, so they can increase operational efficiency and grow revenue faster. when ever we social media and other digital marketing stuffs to promoter brand first comes in our mind is only time values to post their company information in every channel.you have to log in every channel separately stop doing like that publish your content simultaneously.
25.Internet Marketing EvolutionToday everything is digital and the whole world is connected to the internet everyone has laptops ,phones and technology they can buy anything online with help of internet marketing and internet marketing evolution still changing every day. Internet Marketing Growing fast and everybody want to developed their business online to get some kind of online leads.apart from digital marketing internet marketing gets evolution tome to time and search new objects which can be used in digital marketing.
26.How to grab Free Lancing ProjectsA freelancer or Freelance workers India is second largest country after USA in free lancing project and you earn some money from free lancing projects. but you should be learn in advanced digital skills to that for your clients .Free lancing Projects can give you freedom of working hours but to get all these projects you need to main a portfolio where you can show your digital marketing skills and positive feedback from your previous client-age you can get all these after providing quality services to your.
27. SEO Reporting – Search engine optimization reporting explaining you how to make an excel of your daily work and reports to your seniors. there are so many activities we do everyday in SEO like on page activity and off page activity. How we can manage all these tasks everyday that where we are making our back links as well reports of our website daily traffic SEO reporting can help you to manage all these areas of activities on a single sheet which can balance your complete your search engine optimization work from starting to end.
28.Content Writing TipsTake your time writing your first few blog posts – this will help you figure out what your readers like, your writing style, and the overall flow. one and more thing you should know about this Content should contain key words. Content is the key in digital marketing because use to read content related to any topic even whenever they search for any query google show some kind of result all are comes in content form.we are facing two type of content on internet media first is informative content and promotional content.
29.Google Trending Google Trends- Google’s information to think about patterns in keywords, niches and point thoughts in a second. Google trend s was launched in may of 2006 and has become world’s most power full niche.if you are planning to lunch a website and want to know what is more trending on google you can take advantage of google ad words and can see what is latest topic people searching for and going to be trending so that everyone can know most popular search. get in touch what is going on top on google you must use Google Trending.
30. Digital Marketing Conclusion & Jobs are the main objects for Doing Digital Marketing and everyone want to Do Digital marketing for better Career Opportunity and after this they can get Better Salary Packages.digital marketing is fast developing field and a large number of them are interested about the openings for work, vocation development in the domain of SEO, SEM Social media promoting and the sky is the limit from there.just raise your hands and make your career in Digital Marketing.