At a high level, digital marketing Overview refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below. Read more
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Social Media optimization is that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients. Read more
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campagion
Infographics are graphic visual representations of information,data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.Similar pursuits are information visualization, data visualization,statistical graphics, information Design or information architecture.
Email marketing is the act of sending a commercial messages, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements , request business, or solicit sales or donations, and is meant to build loyalty ,
Content marketing is a form of marketing focused on creating, publishing,and distributing content for a targeted audience online.It is often used by businesses.Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future
Online Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relation term, the growth of the internet and social ,media along with reputation management companies, have made search results a core part of an individual’s or group’s reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service.
Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier, and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine result pages(SERPs) primarily through paid advertising.SEM may incorporate search engine optimization , which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click.
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone,tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing ,e-mail , content marketing.
marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven enviroment.When you break it down, ecommerce marketing can be divided into two general initiatives: driving website traffic and optimizing the user experience to convert more shoppers.
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks , much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks .
15. Lead Generation
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Web testing is the name given to software testing that focuses on web application. Complete testing of a web-based system before going live can help address issues before the system is revealed to the public. Issues such as the security of the web application, the basic functionality of the site, its accessibility to handicapped users and fully able users, its ability to adapt to the multitude of desktops, devices, and operating systems, as well as readiness for expected traffic .
Google Ads is an online advertisingservice developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords deter
18.Google Adwords Certification ( 5 Certification )
Google Adwords Certification Program or Google Adwords Certification is a Google Adwords partner certification program, providing AdWords qualifications to agencies that pass exams.Google Adword clients with their AdWords campaigns. There is one fundamental exam and three advanced exam in this program. The advanced exams are the Search Advertising Advance Exam, Display Advertising Advance Exam,
A blogis a discussion or informational website published on the World wide web consisting of discrete, often informal diary-style text entries Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally.
Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisings, service offerings, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywods determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant.
Youtube monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizinga website are by implementing pay per click(PPC) and cost per impression (CPI/CPM) advertising. Various ad networkfacilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine ranking of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics also provides an SDK that allows gathering usage data from iOS and Android Apps, known as Google Analytics.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online.Marketing departments,consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software,
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising and any other digital medium. the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops.
A freelancer or freelance worker is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term. Freelance workers are sometimes represented by a company or a temporary agency that resells freelance labor to clients; others work independently or use professional associations or websites to get work
Search engine optimization is the process of affecting the online visibility of a website or a web page in aweb search engine unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users;
A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain key words (specific business related terms which internet users might use in order to search for services or products) aimed towards improving a website’s SEO.
Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time .Below the main graph, popularity is broken down by countries.